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Making a Niche: The Marketization of Management Research and the Rise of ‘Knowledge Branding’
Author(s) -
Mehrpouya Afshin,
Willmott Hugh
Publication year - 2018
Publication title -
journal of management studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 4.398
H-Index - 184
eISSN - 1467-6486
pISSN - 0022-2380
DOI - 10.1111/joms.12336
Subject(s) - marketization , commodification , scholarship , managerialism , complicity , commercialization , public relations , sociology , conversation , political science , marketing , business , economics , communication , law , china , market economy