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Consistency Matters! How and When Does Corporate Social Responsibility Affect Employees’ Organizational Identification?
Author(s) -
De Roeck Kenneth,
El Akremi Assâad,
Swaen Valérie
Publication year - 2016
Publication title -
journal of management studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 4.398
H-Index - 184
eISSN - 1467-6486
pISSN - 0022-2380
DOI - 10.1111/joms.12216
Subject(s) - organizational identification , corporate social responsibility , affect (linguistics) , moderation , pride , organizational justice , consistency (knowledge bases) , identification (biology) , mediation , social identity theory , social psychology , psychology , public relations , organizational commitment , political science , botany , geometry , mathematics , communication , social group , law , biology
Despite the increasing attention to corporate social responsibility (CSR) in the management literature, little is known about the mechanisms and boundary conditions explaining employees’ responses to CSR. Drawing on social identity and cue consistency theory, we develop a mediated moderation model that explains how and under which conditions perceived CSR affects employees’ organizational identification. We test the model by carrying out a three‐wave longitudinal study on employees of an international utility company. The findings indicate that perceived CSR interacts with overall justice to predict organizational identification through the successive mediation of perceived external prestige and organizational pride. The study clarifies and advances some of the theoretical foundations surrounding the micro‐level approach of CSR and has key implications for management research and practice.