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Global, Local, or Regional? The Locus of MNE Strategies
Author(s) -
Verbeke Alain,
Asmussen Christian Geisler
Publication year - 2016
Publication title -
journal of management studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 4.398
H-Index - 184
eISSN - 1467-6486
pISSN - 0022-2380
DOI - 10.1111/joms.12190
Subject(s) - internalization theory , transaction cost , mainstream , scholarship , global strategy , regional science , regional integration , economic geography , resource (disambiguation) , sociology , economics , economic system , political science , business , international trade , microeconomics , computer science , marketing , economic growth , computer network , law
This paper provides an overview of the main insights arising from the ‘regional strategy’ literature. It also develops the contours of a new, rich research agenda for future international strategy scholarship, whereby the region should be introduced as an explicit, third geographic level of analysis, in addition to the country‐level and the global level. Regional strategy analysis requires a fundamental rethink of mainstream theories in the international strategy sphere. This rethink involves, inter alia , internalization theory, with its resource‐based view and transaction cost economics components, as well as the integration (I) – national responsiveness (NR) framework.