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Playing on Two Chessboards: Reputation Effects between Corporate Social Responsibility ( CSR ) and Corporate Political Activity ( CPA )
Author(s) -
Hond Frank,
Rehbein Kathleen A.,
Bakker Frank G. A.,
Lankveld Hilde Kooijmansvan
Publication year - 2014
Publication title -
journal of management studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 4.398
H-Index - 184
eISSN - 1467-6486
pISSN - 0022-2380
DOI - 10.1111/joms.12063
Subject(s) - corporate social responsibility , reputation , politics , stakeholder , business , affect (linguistics) , conceptual model , public relations , accounting , industrial organization , political science , sociology , law , philosophy , communication , epistemology
It has recently been argued that corporate social responsibility ( CSR ) is ‘political’. It has been neglected however, that firms also operate politically in a traditional sense, in seeking to secure favourable political conditions for their businesses. We argue that there are potential synergies between CSR and corporate political activity ( CPA ) that are often overlooked by firms and that recognition of these synergies will stimulate firms to align their CSR and CPA . We develop a conceptual model that specifies how various configurations of a firm's CSR and CPA – alignment, misalignment, and non‐alignment – affect the firm's reputation beyond the separate reputation effects of CSR and CPA . This model has important implications for understanding how and why firms should pay attention to their CPA and CSR configurations, and thereby contributes to the broader issue of why firms should make sure that they are consistent in terms of responding to stakeholder concerns.