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Exploring the quality of life of cosmetic users: A cross‐sectional analysis from eight Arab countries in the Middle East
Author(s) -
Mohammed Ali Haider,
Hassan Bassam Abdul Rasool,
Wayyes Abdulrasool M.,
AlTukmagi Haydar F.,
Blebil Ali,
Dujaili Juman,
Nasr Muhammed Hassan,
El Hajj Maguy Saffouh,
Malaeb Diana,
Alhija Sara Abu,
Kateeb Elham,
Amro Ahmad,
AlTaweel Dalal,
Al Juma Muna Arif,
AlAni Omar Abdulwahid,
Farhan Sinan Subhi,
Darwish Rula M.,
AlZaabi Ahmed Talib
Publication year - 2023
Publication title -
journal of cosmetic dermatology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.626
H-Index - 44
eISSN - 1473-2165
pISSN - 1473-2130
DOI - 10.1111/jocd.15085
Subject(s) - attractiveness , cosmetics , cross sectional study , medicine , descriptive statistics , sample size determination , population , quality of life (healthcare) , beauty , cosmetic industry , demography , psychology , environmental health , nursing , statistics , mathematics , pathology , philosophy , epistemology , sociology , psychoanalysis
Background The use of cosmetic products is growing in dominance in the Arab population, making it essential to measure its effects on users. The production of cosmetics has been largely driven by consumerism and a bid to keep abreast with the latest trends in the beauty industry with less attention on how the users' quality of life (QoL) is affected. Aims This study aims to investigate the effect of cosmetic products on users' quality of life in eight Arab countries. Methods A cross‐sectional study was carried out using an online data collection approach. A validated and specialist instrument tool called BeautyQoL, which consists of five domains and a total of 52 questions, was distributed to a sample of 2219 cosmetic users. Descriptive and inferential statistical analysis was done using SPSS® version 26.0. Results The mean age of participants was 34 ± 11.25 years, and more women were represented in the sample (71%) than men. The majority of respondents had oily skin type (39.6%) and tan skin tone (30.4%). QoL through cosmetic use is computed with a mean score of 51 out of 100. The users' mean score satisfaction from cosmetic use is centred on attractiveness (56.1), followed by self‐confidence (51.8). Cosmetics have a statistically significant effect on participants who are young adults, women, single, and employed with high income. As the respondents' skin tone deepens from very fair to dark, the mean score for each domain significantly increases, whereas when skin type changes from very oily to dry, the mean score for each domain decreases. Conclusion The effect of cosmetics on the users' QoL is limited, contrary to the narrative commonly portrayed in cosmetics' advertisements. Therefore, the use of cosmetics among the Arab population should be from an informed perspective of their specific needs instead of conforming to the viral trends pedaled by influencers and bloggers on social media, which might be irrelevant for them.