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The communicative paradigm shift of the digital age: The skinny on social media
Author(s) -
Eid Edward S.,
Khoury Dana M.,
Vashi Neelam A.,
Saade Dana S.
Publication year - 2022
Publication title -
journal of cosmetic dermatology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.626
H-Index - 44
eISSN - 1473-2165
pISSN - 1473-2130
DOI - 10.1111/jocd.14242
Subject(s) - influencer marketing , social media , paradigm shift , digital era , psychology , digital media , internet privacy , sociology , multimedia , computer science , world wide web , epistemology , the internet , business , marketing , philosophy , relationship marketing , marketing management
In this editorial, we explore several relevant issues pertaining to social media use including influencers and photo‐editing software. The aforementioned topics are discussed vis‐à‐vis their profound positive and negative effects on both patients and aesthetic physicians. The reader is invited to appreciate the importance of social media use in aesthetic medicine and the pitfalls its use presents.