Seasonality of procedures in dermatology: Insights for practice management

This commentary examines the seasonality of various procedures in dermatology. With the rising demand of cosmetic procedures, it is important for physicians to understand seasonal trends of their services, which can offer insights to better forecast patient demand and optimize practice management. Although it has been anecdotally reported that the popularity of dermatologic procedures may peak during specific times of the year, available data on consumer behavior is limited. Our data fills this gap in the literature by examining the seasonality of dermatologic procedures and discussing the potential reasons for these findings. Physicians can utilize this information to optimize marketing strategies for particular procedures in order to capture greater market share and potentially increase practice revenues.