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Evolving beauty—Creating and transforming inequalities
Author(s) -
Rajanala Susruthi,
Maymone Mayra B. C.,
Vashi Neelam A.
Publication year - 2020
Publication title -
journal of cosmetic dermatology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.626
H-Index - 44
eISSN - 1473-2165
pISSN - 1473-2130
DOI - 10.1111/jocd.13098
Subject(s) - beauty , privilege (computing) , aesthetics , psychology , sociology , art , computer science , computer security
Society has always been fascinated by beauty, an interest that has a psychological and evolutionary basis. Studies across various fields have shown that being beautiful can result in emotional well‐being and privilege in one's career and personal life. However, beauty is not equally distributed in our society, leading people to pursue aesthetic treatments and procedures to meet the beauty standard. Over time and with the influence of media, the societally accepted beauty standard has evolved. It is essential for clinicians to be aware of societal implications of beauty as they may serve as a motivation for patients seeking cosmetic procedures.