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Online Repurchasing: The Role of Information Disclosure, Hope, and Goal Attainment
Author(s) -
FazalEHasan Syed Muhammad,
Ahmadi Hormoz,
Mortimer Gary,
Lings Ian,
Kelly Louise,
Kim Hyoje Jay
Publication year - 2019
Publication title -
journal of consumer affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.582
H-Index - 62
eISSN - 1745-6606
pISSN - 0022-0078
DOI - 10.1111/joca.12263
Subject(s) - purchasing , context (archaeology) , nomological network , business , product (mathematics) , test (biology) , marketing , consumer behaviour , advertising , psychology , service (business) , paleontology , geometry , mathematics , biology
The emergence of online purchasing has changed the relationship between consumers and brands. Our research focuses on online information disclosure and consumer hope in an online shopping environment. Two studies are undertaken to test the theoretically derived hypotheses. Study 1 evaluates the causal relationship between information disclosure and hope via an experiment in an online shopping context. Study 2 involves an online survey to test the nomological network presented in this research. The models identify the moderating effect of consumer product knowledge on online information disclosure and consumer hope. For academics, this research advances knowledge of how consumers' confidence in sharing personal information develops hope, consequently enabling them to attain their goals and repeat their purchases. For practitioners, it offers a better understanding of how investments are successful in aiding consumers to attain their goals and generate repeat purchase intentions in an online shopping environment.