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An Analysis of Pet Food Label Usage
Author(s) -
Lemke Robert J.,
Burkholder William J.,
Conway Charlotte E.,
Lando Amy M.,
Valcin Samuel
Publication year - 2015
Publication title -
journal of consumer affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.582
H-Index - 62
eISSN - 1745-6606
pISSN - 0022-0078
DOI - 10.1111/joca.12076
Subject(s) - pet food , food labeling , business , food products , product (mathematics) , companion animal , advertising , marketing , environmental health , psychology , food science , medicine , veterinary medicine , mathematics , biology , geometry
We use the 2008 Health and Diet Survey to investigate the extent to which pet owners consult pet food labels. We find that pet food label usage has not penetrated shopping behavior to the degree that using the Nutrition Facts label has for human food purchases. While we find no gender difference in using pet food labels among dog owners, women may be less likely than men to consult labels among cat owners. The data also suggest that usage increases when at least three pets are owned; cat owners consult pet food labels less frequently than dog owners; and usage is not dependent on the type of product purchased.