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Food, nutrition and slimming messages in B ritish women's magazines, 1950–1998
Author(s) -
Barker M. E.,
McNeir K.,
Sameer S.,
Russell J.
Publication year - 2014
Publication title -
journal of human nutrition and dietetics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.951
H-Index - 70
eISSN - 1365-277X
pISSN - 0952-3871
DOI - 10.1111/jhn.12076
Subject(s) - medicine , advertising , taste , obesity , odds , food marketing , food science , logistic regression , chemistry , business
Abstract Background The present study examined temporality in the representation of food in two popular British women's magazines between 1950 and 1998. Methods A quantitative content analysis of (i) prevalence of cooking, slimming, nutrition advice in articles; (ii) prevalence of food advertising by food type; and (iii) likelihood of various nutrition and consumer messages in advertising was performed on a sample comprising 200 magazines, with 3045 advertisements and 88 articles. Results The prevalence of food advertisements decreased ( P < 0.001), whereas food articles increased, across decades ( P < 0.001). Cooking tips dominated 1950s food writing (100%), contrasting with miniscule coverage in the 1990s (5%). Slimming advice was not represented in 1950s articles and was most common in 1970s articles (55% of articles). Food advertising for all food types decreased in the 1990s decade. There were greater bread and cereals ( P < 0.001), protein foods ( P = 0.001) and dairy ( P < 0.001) advertising in later decades; advertising for sugar‐ and fat‐rich foods ( P < 0.001), condiments and baking ingredients ( P < 0.001) and beverages ( P < 0.001) was greater in earlier decades. Odds of advertising claims for energy, easy digestion, nourishment, general health, economy, good for family (all P < 0.01), pleased others ( P = 0.017) and convenience ( P = 0.031) were greater in the 1950s and decreased thereafter. Claims around taste and quality were highest in the 1960s (all P < 0.01). Mineral, additive‐free, and protein claims were most likely to be invoked in 1970s advertising (all P < 0.01). Low‐fat, low‐calorie and fibre claims peaked in the 1980s (all P < 0.01), whereas the odds of specific fat claims was greatest in the 1990s ( P = 0.015). Conclusions Representation of food resonated with prevailing food culture but was not always congruent with nutrition policy.