Premium
Does capital structure differently affect incumbents' responses to entry threat and actual entry?
Author(s) -
Ma Chao
Publication year - 2019
Publication title -
journal of economics and management strategy
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.672
H-Index - 68
eISSN - 1530-9134
pISSN - 1058-6407
DOI - 10.1111/jems.12316
Subject(s) - leverage (statistics) , business , monetary economics , barriers to entry , capital structure , leverage effect , industrial organization , economics , finance , market structure , volatility (finance) , debt , machine learning , computer science , autoregressive conditional heteroskedasticity
Some theories predict that firms with higher financial leverage compete more aggressively in product markets than firms with lower financial leverage, whereas others predict that lower‐leverage firms compete more aggressively than higher‐leverage firms. This paper studies how incumbent airlines' capital structure affects their responses to Southwest Airlines' entry threat and actual entry. The results indicate that, when responding to entry threat, lower‐leverage incumbents cut prices more aggressively than higher‐leverage incumbents; in contrast, when responding to actual entry, higher‐leverage incumbents cut prices more aggressively than lower‐leverage incumbents.