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Platform Pricing Structure and Moral Hazard
Author(s) -
Roger Guillaume,
Vasconcelos Luís
Publication year - 2014
Publication title -
journal of economics and management strategy
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.672
H-Index - 68
eISSN - 1530-9134
pISSN - 1058-6407
DOI - 10.1111/jems.12059
Subject(s) - moral hazard , reputation , database transaction , incentive , microeconomics , business , hazard , actuarial science , economics , computer science , law , database , political science , chemistry , organic chemistry
We study pricing by a two‐sided platform when it faces moral hazard on the sellers' side. In doing so, we introduce an equilibrium notion of platform reputation in an infinite horizon model. We find that with transaction fees only, the platform cannot eliminate the loss of reputation induced by moral hazard. If registration fees can be levied, moral hazard can be overcome. The registration fee determines the participation threshold of sellers and extracts them, whereas (lower) transaction fees provide incentives for good behavior. This provides a motivation for platforms to use registration fees in addition to transaction fees.