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Everything Old is New Again: The Age of Consumer‐Centric Supply Chain Management
Author(s) -
Esper Terry L.,
Castillo Vincent E.,
Ren Kate,
Sodero Anníbal,
Wan Xiang,
Croxton Keely L.,
Knemeyer A. Michael,
DeNunzio Steven,
Zinn Walter,
Goldsby Thomas J.
Publication year - 2020
Publication title -
journal of business logistics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.611
H-Index - 79
eISSN - 2158-1592
pISSN - 0735-3766
DOI - 10.1111/jbl.12267
Subject(s) - supply chain , marketing , supply chain management , business , service (business) , service management , last mile (transportation) , humanitarian logistics , consumer behaviour , industrial organization , physics , astronomy , mile
Over the past several decades, the disciplines of marketing and logistics grew apart from their common historical origins as marketing became more behavioral and more quantitative, while logistics leaned toward a more operational orientation. We argue in this editorial that social and technological changes in the past 20 years, coupled with the effects of the COVID pandemic, have created the conditions for the two disciplines to reconnect. We propose that scholars and practitioners consider a consumer‐centric approach to supply chain management. Such an approach advocates that the entire supply chain should focus on consumer experience rather than mere customer service and that experiences might include issues such as last‐mile delivery, supply chain visibility, and consumer values. We also introduce the papers appearing in this issue of the journal.