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Beware of “reducing prejudice”: imagined contact may backfire if applied with a prevention focus
Author(s) -
West Keon,
Greenland Katy
Publication year - 2016
Publication title -
journal of applied social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.822
H-Index - 111
eISSN - 1559-1816
pISSN - 0021-9029
DOI - 10.1111/jasp.12387
Subject(s) - prejudice (legal term) , regulatory focus theory , psychology , social psychology , anxiety , intervention (counseling) , focus (optics) , outgroup , psychological intervention , promotion (chess) , contact hypothesis , political science , psychiatry , physics , politics , creativity , law , optics
Imagined intergroup contact—the mental simulation of a (positive) interaction with a member of another group—is a recently developed, low‐risk, prejudice‐reducing intervention. However, regulatory focus can moderate of the effects of prejudice‐reducing interventions: a prevention focus (as opposed to a promotion focus) can lead to more negative outcomes. In two experiments we found that a prevention focus altered imagined contact's effects, causing the intervention to backfire. In Experiment 1, participants who reported a strong prevention‐focus during imagined contact subsequently reported higher intergroup anxiety and (indirectly) less positive attitudes toward Asians. We found similar moderating effects in Experiment 2, using a different outgroup (gay men) and a subtle regulatory focus manipulation. Theoretical and practical implications for imagined contact are discussed.