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Mobilizing cause supporters through group‐based interaction
Author(s) -
Bongiorno Renata,
McGarty Craig,
Kurz Tim,
Haslam S. Alexander,
Sibley Chris G.
Publication year - 2016
Publication title -
journal of applied social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.822
H-Index - 111
eISSN - 1559-1816
pISSN - 0021-9029
DOI - 10.1111/jasp.12337
Subject(s) - collective action , action (physics) , psychology , social psychology , identification (biology) , group (periodic table) , group identification , mobilization , process (computing) , public relations , political science , law , politics , chemistry , physics , botany , organic chemistry , quantum mechanics , computer science , biology , operating system
Collective action expresses group‐based identities, formed by supporters seeking to further particular social causes. While the development of groups linked to action necessitates interaction among supporters, little research has examined how these groups form. Utilizing responses of supporters who participated in 1 of 29 action‐planning sessions, this research presents an initial attempt to identify the ingredients important to this process. It shows that to the extent that the actions agreed on in the course of group interactions were seen as capable of making a difference (action efficacy), and worthy of public expression (action voice), supporters’ group‐based identification was enhanced. This in turn increased their willingness to engage in collective action. Practical implications and avenues for future research to understand the mobilization process are discussed.