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What to wear? The influence of attire on the perceived professionalism of dentists and lawyers
Author(s) -
Furnham Adrian,
Chan Pui Shuen,
Wilson Emma
Publication year - 2013
Publication title -
journal of applied social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.822
H-Index - 111
eISSN - 1559-1816
pISSN - 0021-9029
DOI - 10.1111/jasp.12136
Subject(s) - casual , preference , psychology , representation (politics) , social psychology , sample (material) , clothing , applied psychology , law , political science , chemistry , chromatography , politics , economics , microeconomics
Using a sample of 201 participants and a between‐subjects design, the perceived professionalism—suitability, capability, ease to talk to and friendliness—of male and female dentists and lawyers in various attires was examined. Results showed an absolute preference for male dentists and lawyers in professional and formal attire, respectively. Male dentists and lawyers in professional and formal attire were further rated as more suitable, capable, easier to talk to, and friendlier than female professionals, and than those dressed in smart or casual attire. Results are discussed in terms of positive dental outcomes and legal representation. Limitations are considered.