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Predictors of treated and untreated water consumption in rural B olivia
Author(s) -
Tamas Andrea,
Meyer Jasmin,
Mosler HansJoachim
Publication year - 2013
Publication title -
journal of applied social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.822
H-Index - 111
eISSN - 1559-1816
pISSN - 0021-9029
DOI - 10.1111/jasp.12096
Subject(s) - habit , psychology , water consumption , consumption (sociology) , psychological intervention , social psychology , health behavior , order (exchange) , environmental health , water resource management , sociology , medicine , business , environmental science , social science , finance , psychiatry
Household water treatment ( HWT ) has the potential to reduce waterborne diseases in developing countries. In this article, factors from social–psychological theories are analyzed in order to design effective interventions that promote HWT . Two treatment behaviors—solar disinfection ( SODIS ) and boiling—are compared with untreated‐water consumption using data from a SODIS campaign in B olivia. The main drivers of intention are affective beliefs, health beliefs related to untreated water, and descriptive norms. Behavior is primarily influenced by the habit related to each water type. Strong interrelations between beliefs and the habit related to one water type and the intention or consumption related to the others exist. Future campaigns should not only promote the target health behavior, but also investigate predictors of the health‐risk behavior in order to prevent it.