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The unlikely S amaritans
Author(s) -
Babula Michael W.
Publication year - 2013
Publication title -
journal of applied social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.822
H-Index - 111
eISSN - 1559-1816
pISSN - 0021-9029
DOI - 10.1111/jasp.12055
Subject(s) - insider , psychology , social psychology , logistic regression , accident (philosophy) , insider trading , telephone survey , finance , marketing , medicine , law , business , political science , epistemology , philosophy
The helping motivations of wealth‐driven college students were investigated. T ang et al. argues that wealth‐driven individuals are extrinsically motivated, and that extrinsic motivation negatively relates to helping behavior. The results of questionnaires and experimentation here contradict the recent literature. Seventy‐two percent of subjects reported wealth as a top priority in life. Fifty‐six percent of subjects would take an insider trading tip, and 78% of subjects offered help to a confederate who just learned his family member was in an accident and needed to make a telephone call. Logistic regression results showed intrinsic motivation among participants significantly predicted increased helping behavior. It is recommended that surveys used to create new paradigms be followed up with experimentation whenever feasible.