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Organ donation: the role of gender in the attitude–behavior relationship
Author(s) -
Mohs Anja,
Hübner Gundula
Publication year - 2013
Publication title -
journal of applied social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.822
H-Index - 111
eISSN - 1559-1816
pISSN - 0021-9029
DOI - 10.1111/jasp.12042
Subject(s) - moderation , psychology , social psychology , donation , empathy , organ donation , positive attitude , medicine , surgery , transplantation , economics , economic growth
Positive attitudes toward organ donation often do not translate into behavior. The present study analyzes gender as a moderator of the attitude–behavior relationship. Due to helping behavior stereotypes, we expected women to show higher donation attitudes but a weaker attitude–behavior link than men. In G ermany, 60 women and 61 men participated in a questionnaire survey. Indeed, women showed higher positive attitudes, empathy, and norms compared to men. While intention to card signing seemed unaffected by gender, the moderator effect was confirmed: The link between attitudes and intention to sign was stronger for men than women. In predicting behavior, the moderator effect showed a trend toward significance. The results provide a new understanding of the link between donation attitudes and behavior.