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Application of the MODE model to implicit weight prejudice and its influence on expressed and actual behavior among college students
Author(s) -
Penney Erika,
Lawsin Catalina
Publication year - 2013
Publication title -
journal of applied social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.822
H-Index - 111
eISSN - 1559-1816
pISSN - 0021-9029
DOI - 10.1111/jasp.12031
Subject(s) - prejudice (legal term) , psychology , social psychology , mode (computer interface) , scale (ratio) , task (project management) , test (biology) , paleontology , physics , management , quantum mechanics , computer science , economics , biology , operating system
Weight prejudice and discrimination were examined in students, using the motivation and opportunity as determinants ( MODE ) model. The personalized I mplicit A ssociation Test ( pIAT ) and M otivation to C ontrol P rejudiced R eactions ( MCPR ) scale were used to predict subsequent expressed and actual behavior, measured by an election task and a lost e‐mail task. Thematic analysis of qualitative responses was conducted to determine reasons participants discriminated against obesity. The MODE model did not predict the prejudice–behavior relationship; however, expressed weight prejudice and discrimination were highly prevalent. Of the participants, 21.2% explicitly stated that candidates' weight influenced their voting behavior. The MODE model was concluded to be an inappropriate model for weight prejudice. Implications for future research are discussed.

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