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A comparison of A sians', H ispanics', and W hites' restaurant tipping
Author(s) -
Lynn Michael
Publication year - 2013
Publication title -
journal of applied social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.822
H-Index - 111
eISSN - 1559-1816
pISSN - 0021-9029
DOI - 10.1111/jasp.12009
Subject(s) - perception , advertising , psychology , service quality , server , service (business) , marketing , quality (philosophy) , business , computer science , world wide web , philosophy , epistemology , neuroscience
Asians and Hispanics are perceived by many restaurant servers as poor tippers. This study tests the validity of those perceptions using data from a large restaurant chain's online customer satisfaction survey. Findings partially support servers' perceptions—Hispanics but not Asians tipped less on average than Whites after controlling for bill size, the customer's own ratings of service quality, and other variables. Discussion centers around the differences between these findings and those of a previous study and on the practical implications of the findings for restaurant managers.