Value‐based recruitment in midwifery: do the values align with what women say is important to them?

Aim The aim of this study was to discuss theoretical conceptualization and definition of values and value‐based recruitment in the context of women's views about what they would like from their midwife. Background Value‐based recruitment received headline status in the UK government's response to pervasive deficiencies in compassionate care identified in the health service. Core values which aim to inform service user's experience are defined in the National Health Service Constitution but clarity about whether these encompass all that women say is important to them is needed. Design Discussion paper. Data sources A literature search included published papers written in English relating to values, VBR and women's views of a ‘good’ midwife with no date limiters. Discussion Definitions of values and value‐based recruitment are examined. Congruence is explored between what women say is important to them and key government and professional regulatory documentation. The importance of a ‘sustainable emotional’ dimension in the midwife–mother relationship is suggested. Conclusion Inconsistencies are identified between women's views, government, professional documentation and what women say they want. An omission of any reference to emotions or emotionality in value‐based recruitment policy, professional recruitment and selection guidance documentation is identified. Implications A review of key professional documentation, in relation to selection for ‘values’, is proposed. We argue for clarity and revision so that values embedded in value‐based recruitment are consistent with health service users’ views. An enhancement of the ‘values’ in the value‐based recruitment framework is recommended to include the emotionality that women state is a fundamental part of their relationship with their midwife.