Premium
Mitigating the Myopia of Dominant Logics: On Differential Performance and Strategic Supply Chain Research
Author(s) -
Fawcett Stanley E.,
Waller Matthew A.
Publication year - 2012
Publication title -
journal of business logistics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.611
H-Index - 79
eISSN - 2158-1592
pISSN - 0735-3766
DOI - 10.1111/j.2158-1592.2012.01050.x
Subject(s) - supply chain , salient , business , variety (cybernetics) , competition (biology) , supply chain management , value (mathematics) , differential (mechanical device) , industrial organization , scholarship , marketing , competitive advantage , value chain , process management , economics , computer science , ecology , artificial intelligence , machine learning , economic growth , engineering , biology , aerospace engineering
The primary question of management scholarship is, “What leads some firms to be successful even as others fail?” Over the years, a variety of dominant logics have emerged to inform this question. Synthesized, these logics make it clear that companies win when they create customer value better than the competition and efficiently enough to be profitable. That is, firms that design distinctive and dynamic value‐added systems win competitive battles. This observation is salient to the J ournal of B usiness L ogistics community as systems design and value creation are focal decision areas of supply chain management. With this in mind, we briefly discuss two of many areas for which strategic supply chain research can inform differential performance.