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The Intergrated Museum: A Meaningful Role in Society?
Author(s) -
Emery Alan R.
Publication year - 2001
Publication title -
curator: the museum journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.312
H-Index - 8
eISSN - 2151-6952
pISSN - 0011-3069
DOI - 10.1111/j.2151-6952.2001.tb00030.x
Subject(s) - scholarship , public relations , context (archaeology) , government (linguistics) , conversation , sociology , indigenous , political science , history , law , ecology , linguistics , philosophy , archaeology , communication , biology
This article describes a process initiated in 1983, at the Canadian Museum of Nature (CMN), which was based on the premise that a responsible natural history museum should assist society in shaping its collective future. The museum predicted that if it were able to help people understand themselves and their relationship to the natural world, the museum would again be seen as valuable to society, and thus would be supported in its efforts. The CMN therefore began to integrate its collections, scholarship, discovery, public programming, and public exhibits into broad, institution‐wide programs focused on the needs and interests of society. These programs enabled the museum to engage its visitors in “guided conversations” in which the museum provided the content, drawing on the research and communication strengths of the museum, while the audience, representing society, set the context. This guided conversation empowered the public to make informed decisions and to influence the museum and its work. CMN also designed exhibit formats that allowed the visiting public to contact industry and government decision‐makers with their opinions. The article describes the museum's evolution through several stages of increasing internal and external integration, ultimately using a managerial matrix to form project teams, with discipline‐based professionals focused on the interests and needs of society. Drawing on audience participation, the CMN reset its programming and offered advice and counsel to government and industry. The museum also took the first steps to include the traditional knowledge of indigenous peoples as an additional source of wisdom about the natural world. Financial and other support grew rapidly, effectively demonstrating a successful programmatic feedback loop helping society to shape its future using the museum as an information source and communication tool. The effort was terminated before the integration was completed, but nonetheless, CMN demonstrated that is possible to achieve a programmatic feedback loop that includes collections, science, exhibits, the general public and both government and industry decision‐makers.