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On the Road with Rock and Soul
Author(s) -
Kalata Jean M.,
Doering Zahava D.,
Pekarik Andrew J.
Publication year - 1997
Publication title -
curator: the museum journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.312
H-Index - 8
eISSN - 2151-6952
pISSN - 0011-3069
DOI - 10.1111/j.2151-6952.1997.tb01312.x
Subject(s) - exhibition , soul , visitor pattern , visual arts , art , art history , archaeology , history , computer science , theology , philosophy , programming language
This article reports on a study conducted for an exhibition team at the Smithsonian's National Museum of American History (NMAH). As part of the planning process for a major exhibition, we studied visitors at a small preview exhibition, The Social Roots of Rock and Soul. Personal interviews, including a tape‐recorded portion in front of the Rock and Soul display about the images and the themes, were conducted at four venues of the Smithsonian's 150th Anniversary traveling exhibition, America's Smithsonian (Los Angeles, Kansas City, St. Paul, and Houston). The most significant finding from visitor responses is strong regional differences. The study also showed that visitors responded to the images and storyline differently, depending on whether the material was presented through video or panels.