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Recall after briefing: television versus face‐to‐face presentation
Author(s) -
BULL R. H. C.,
REID R. L.
Publication year - 1975
Publication title -
journal of occupational psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.257
H-Index - 114
eISSN - 2044-8325
pISSN - 0305-8107
DOI - 10.1111/j.2044-8325.1975.tb00301.x
Subject(s) - recall , face (sociological concept) , psychology , presentation (obstetrics) , duty , face to face , test (biology) , advertising , social psychology , applied psychology , medicine , cognitive psychology , political science , sociology , law , social science , philosophy , epistemology , paleontology , biology , business , radiology
Preliminary studies suggested that briefing police officers by television led to greater recall than the traditional face‐to‐face method. A more closely controlled test with trainee constables, in which the contents of briefings were the same for the two methods, showed that information presented via television was not better recalled but conversely that television briefing was not worse than the traditional method. Varying the contents of briefings showed that nine items per briefing produced less recall than either seven or eight items. More experienced trainees recalled more than those who were in their first year of duty.