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Minority influence under value conflict: The case of human rights and xenophobia
Author(s) -
SanchezMazas Margarita
Publication year - 1996
Publication title -
british journal of social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.855
H-Index - 98
eISSN - 2044-8309
pISSN - 0144-6665
DOI - 10.1111/j.2044-8309.1996.tb01090.x
Subject(s) - xenophobia , psychology , social psychology , value (mathematics) , zeitgeist , phenomenon , human rights , sociology , epistemology , political science , gender studies , racism , law , philosophy , machine learning , computer science
A field experiment involving 91 Swiss apprentices tested the hypothesis that a minority group evoking widely shared values (e.g. human rights) is influential under conditions of high rather than low value conflict. Results supported this prediction. It is argued that value conflict induces complex thinking (i.e. differentiation and integration) that accounts for indirect attitude change. Implications for ‘consensual’ minority influence attempts and the ‘Zeitgeist phenomenon’ are discussed.

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