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Value—attitude‐behaviour relations: The moderating role of attitude functions
Author(s) -
Maio Gregory R.,
Olson James M.
Publication year - 1994
Publication title -
british journal of social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.855
H-Index - 98
eISSN - 2044-8309
pISSN - 0144-6665
DOI - 10.1111/j.2044-8309.1994.tb01027.x
Subject(s) - psychology , social psychology , value (mathematics) , attitude , dance , attitude change , function (biology) , positive attitude , mathematics , statistics , art , literature , evolutionary biology , biology
A direct measure of attitude function was used to examine the moderating role of attitude functions in value‐attitude‐behaviour relations. Subjects learned about a (fictitious) dance to support the construction of an enclosed on‐campus smoking area. We measured subjects' attitudes towards the dance, the functions of their attitudes and a behaviour relevant to their attitude toward the dance. Results revealed that subjects with value‐expressive attitudes exhibited significant relations between value importance and their attitudes or behaviour, whereas subjects with utilitarian attitudes did not. These findings illustrate that the direct measure of attitude functions can be used to predict the strength of value‐attitude‐behaviour relations.