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Verbal operant conditioning as a function of extraversion and reinforcement
Author(s) -
Gupta Sunita,
Shukla A. P.
Publication year - 1989
Publication title -
british journal of psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.536
H-Index - 92
eISSN - 2044-8295
pISSN - 0007-1269
DOI - 10.1111/j.2044-8295.1989.tb02302.x
Subject(s) - reinforcement , psychology , extraversion and introversion , operant conditioning , conditioning , developmental psychology , audiology , social psychology , cognitive psychology , personality , big five personality traits , statistics , medicine , mathematics
The present investigation was designed to study the effects of rewarding and punishing verbal reinforcers on verbal operant conditioning as a function of extraversion‐introversion. A randomized block design involving three levels of extraversion (extraverts, ambiverts and introverts) and two verbal reinforcement conditions (‘good’ and ‘poor’), was replicated 20 times. One hundred and twenty undergraduate and postgraduate female students were individually subjected to Taffel's verbal conditioning procedure. The study supports the following conclusions: (1) extraverts as compared to introverts and ambiverts condition better with the rewarding reinforcer (‘good’) while the introverts compared to extraverts and ambiverts condition better with the punishing reinforcer (‘poor’); (2) extraverts condition better with the rewarding reinforcer compared to the punishing one, whereas the introverts condition better with the punishing reinforcer compared to the rewarding one; (3) ambiverts condition comparably with both the rewarding and punishing reinforcers.

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