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Left and wrong in adverts: Neuropsychological correlates of aesthetic preference
Author(s) -
Ellis Andrew W.,
Miller Diane
Publication year - 1981
Publication title -
british journal of psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.536
H-Index - 92
eISSN - 2044-8295
pISSN - 0007-1269
DOI - 10.1111/j.2044-8295.1981.tb02180.x
Subject(s) - psychology , neuropsychology , preference , cognitive psychology , cognition , neuroscience , statistics , mathematics
Twenty left‐handed and 20 right‐handed subjects were found to differ significantly in their preferences for the left‐right arrangement of words and pictures in advertisements. The right‐handers preferred the picture to the left of the text, while left‐handers had no overall preference, but showed a wider range of individual variation. The results are interpreted as demonstrating an influence of hemispheric specialization on everyday aesthetic preferences.