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A further test of the golden section hypothesis
Author(s) -
AdamsWebber J.
Publication year - 1978
Publication title -
british journal of psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.536
H-Index - 92
eISSN - 2044-8295
pISSN - 0007-1269
DOI - 10.1111/j.2044-8295.1978.tb02120.x
Subject(s) - psychology , nonsense , white (mutation) , section (typography) , social psychology , test (biology) , chemistry , paleontology , biology , advertising , business , biochemistry , gene
This research examines further the hypothesis that subjects tend to allot figures to the negative poles of constructs approximately 38 per cent of the time (Benjafield & Adams‐Webber, 1976). Sixty Canadian undergraduates (30 women and 30 men) judged 20 nonsense words (e.g. JOHZAN ) as if these were the names of people on 20 bipolar constructs. Ten of these constructs contained positive poles which were E+ and negative poles which were E‐ (e.g. kind‐not kind ) and the other ten constructs had positive poles which were E‐ and negative poles which were E+ (e.g. sad‐not sad ). These procedures were developed by Eiser & Mower White (1973). The results of this experiment, and a reanalysis of those of Eiser & Mower White, clearly supported the hypothesis.