Premium
Prose and prejudice: Some effects of priming context on the immediate recall of information
Author(s) -
Wilkes A. L.,
Aired G.
Publication year - 1978
Publication title -
british journal of psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.536
H-Index - 92
eISSN - 2044-8295
pISSN - 0007-1269
DOI - 10.1111/j.2044-8295.1978.tb01639.x
Subject(s) - psychology , priming (agriculture) , recall , inference , context (archaeology) , cognitive psychology , social psychology , reading (process) , free recall , linguistics , artificial intelligence , computer science , paleontology , philosophy , botany , germination , biology
Two experiments are reported in which recall of the same information is compared following different priming passages. In one case the subjects were primed by material that was consistent with the content of the main passage; in a second case, the priming introduced information in conflict with it. A further condition involving no priming passage was also investigated. It was found that inconsistent priming led to more accurate recall of the material involved in the conflict. Consideration of serial position, inference responses, reading times and neutral information supported the view that inconsistent priming, in particular, elicited deeper levels of analysis for the items of information taken as being relevant.