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EFFECTS OF NOVELTY AND ODDITY ON VISUAL SELECTIVE ATTENTION
Author(s) -
BERLYNE D. E.,
DITKOFSKY JOYCE
Publication year - 1976
Publication title -
british journal of psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.536
H-Index - 92
eISSN - 2044-8295
pISSN - 0007-1269
DOI - 10.1111/j.2044-8295.1976.tb01508.x
Subject(s) - novelty , psychology , chromatic scale , adaptation (eye) , cognitive psychology , selective attention , communication , neuroscience , cognition , social psychology , optics , physics
Effects of novelty and of oddity on selective attention were investigated through tachistoscopic recognition. When a pre‐exposure field consisted of dots of one colour, letters of a different colour were more likely to be identified than letters of the same colour. In displays of 10 letters, two letters differing in colour from the remainder were more likely to be identified. Tachistoscopic exposure precluded determination of responses by eye movements, and there were controls for chromatic adaptation and other factors that might have biased the results.