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CONCEPT—SCALE INTERACTION IN THE SEMANTIC DIFFERENTIAL AND ITS IMPLICATIONS FOR FACTOR SCORES
Author(s) -
PRESLY A. S.
Publication year - 1969
Publication title -
british journal of psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.536
H-Index - 92
eISSN - 2044-8295
pISSN - 0007-1269
DOI - 10.1111/j.2044-8295.1969.tb01183.x
Subject(s) - psychology , semantic differential , scale (ratio) , factor (programming language) , cognitive psychology , class (philosophy) , differential (mechanical device) , differential effects , social psychology , artificial intelligence , computer science , medicine , physics , quantum mechanics , engineering , programming language , aerospace engineering
The lack of information on the extent of the concept–scale interaction effect in semantic differentials is pointed out. Some evidence is presented to show the extent of this effect within one concept class and its implications for factor‐scoring procedures are discussed. A scoring method is suggested which overcomes the difficulties inherent in the factor‐scoring methods generally used.