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THE LEARNING EFFECTS OF PICTURES *
Author(s) -
MAGNE OLOF,
PARKNÄS LENNART
Publication year - 1963
Publication title -
british journal of educational psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.557
H-Index - 95
eISSN - 2044-8279
pISSN - 0007-0998
DOI - 10.1111/j.2044-8279.1963.tb00589.x
Subject(s) - psychology , cognitive psychology , value (mathematics) , test (biology) , social psychology , computer science , machine learning , paleontology , biology
S ummary . The present study concerns the problem of the learning effects of projected pictures when used as instructional aids and the validity of measurement techniques in media research. Two hypothetical functions of pictures are discussed: The ‘information value’ and the ‘motivation value’ of the instructional material. In order to study the information value of pictures, three experiments were designed to test the following hypotheses: The method of testing defines which part of the retention (verbal or pictorial) we intend to measure, and A method of testing, adequate to the mode of presenting the information, covers a larger part of the total retention than a method that is inadequate to this mode. Different materials were constructed in order to give the subjects verbal or pictorial information and to measure retention. The results supported the hypotheses. At the same time the experiments suggested that, under the circumstances studied by the authors, pictorial learning was superior to verbal learning.