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Simply Complex: An Historical Perspective on Why Western Methodologies Do Not Always Align with Asian Branding Issues
Author(s) -
Griffith Selena,
Tan David
Publication year - 2008
Publication title -
design management journal
Language(s) - English
Resource type - Journals
eISSN - 1948-7177
pISSN - 1942-5074
DOI - 10.1111/j.1948-7177.2008.tb00011.x
Subject(s) - citation , perspective (graphical) , library science , sociology , history , management , computer science , economics , artificial intelligence