Premium
In‐House Design: How Do Design Managers Manage Change?
Author(s) -
Gornick Naomi
Publication year - 2008
Publication title -
design management journal
Language(s) - English
Resource type - Journals
eISSN - 1948-7177
pISSN - 1942-5074
DOI - 10.1111/j.1948-7177.2008.tb00006.x
Subject(s) - order (exchange) , work (physics) , field (mathematics) , organizational architecture , management theory , design management , business , marketing , design elements and principles , public relations , knowledge management , management , computer science , engineering , political science , economics , mechanical engineering , mathematics , software engineering , finance , information management , pure mathematics
This study examines new directions in design and management theory and practice, and illustrates how design managers in large corporations are responding to organizational change and new contexts for design. The paper will re‐visit design managers who have initially trained as designers and whose career flowed naturally into this field, as well as those design managers who undertook specific post‐graduate training in order to enter the field. Companies such as BAA, Nokia, and Procter & Gamble are represented in order to provide a picture of the evolutionary changes taking place within these organizations and how the work of design managers is affected. Interviewees were asked to comment on the changes they have experienced in their companies over a period of several years and comment on the increasing overlap of their work with that of their management colleagues. In conclusion, the paper discusses potential opportunities for new design roles and the advanced education needed to train effectively for those roles.