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An Evaluation of the Positional Forces Affecting Design Strategy
Author(s) -
Jun Cai
Publication year - 2008
Publication title -
design management journal
Language(s) - English
Resource type - Journals
eISSN - 1948-7177
pISSN - 1942-5074
DOI - 10.1111/j.1948-7177.2008.tb00003.x
Subject(s) - strategic design , design strategy , design management , product design , business , process management , resource (disambiguation) , strategic planning , product (mathematics) , management strategy , strategic management , computer science , operations management , marketing , knowledge management , engineering , management , economics , information management , computer network , business administration , geometry , mathematics , purchasing
This paper describes and analyses the relationship between design strategy and design management. Design strategy involves the long long‐term planning and direction of brand and product development, whilest design management focuses on the implementation of design strategy through planning, operational delivery, and resource management. The positional forces of design strategy refer to branding, culture, costs, technology, and services, all of which have an important role in strategic design decision‐making.