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Design Is Entrepreneurship Is Design Is…
Author(s) -
O'Grady James K.
Publication year - 2012
Publication title -
design management review
Language(s) - Uncategorized
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/j.1948-7169.2012.00215.x
Subject(s) - entrepreneurship , business , marketing , engineering , architectural engineering , process management , finance
If designers were educated as if they were budding entrepreneurs, business issues would be more relevant.