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Four Skills Graduates Need to Cut It in Design‐Led Firms
Author(s) -
Beverland Michael
Publication year - 2012
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/j.1948-7169.2012.00211.x
Subject(s) - business , engineering management , engineering , architectural engineering , marketing
That “certain spark,” and what puts it there.