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Firstborn and SoBe: A Playful Partnership
Author(s) -
Kim YuJin,
Reuther Karen
Publication year - 2012
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/j.1948-7169.2012.00196.x
Subject(s) - firstborn , general partnership , computer science , business , public relations , sociology , political science , population , birth order , demography , finance
Digital design agencies are learning to take a more entrepreneurial approach to finding and working with new clients.