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Executing Strategy: What Designers Can Teach Project Managers
Author(s) -
Duck Kieran
Publication year - 2012
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/j.1948-7169.2012.00182.x
Subject(s) - process management , product (mathematics) , engineering management , business , new product development , computer science , engineering , systems engineering , operations management , knowledge management , marketing , mathematics , geometry
When standard product management techniques run into a complex situation, the reactions are predictable—and unhelpful.