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Next‐Level Branding: Digital Brand Fit in Video‐Game Design
Author(s) -
Wuts Jasper,
Person Oscar,
Jan Hultink Erik,
Brands Maarten
Publication year - 2012
Publication title -
design management review
Language(s) - Uncategorized
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/j.1948-7169.2012.00173.x
Subject(s) - digital video , advertising , star (game theory) , video game , business , corporate branding , online video , multimedia , computer science , marketing , brand management , telecommunications , mathematics , frame (networking) , mathematical analysis
Did you know there are more than 50 video games under the Star Wars brand? Here's a primer on brand extensions in the video gaming industry.