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Encouraging Customer Co‐creation Online: Why Money Doesn't Matter
Author(s) -
Gibson Riley
Publication year - 2012
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/j.1948-7169.2012.00171.x
Subject(s) - incentive , business , marketing , internet privacy , advertising , commerce , computer science , economics , microeconomics
The best incentive for enlisting customers as online co‐creators is… human nature.