Premium
Deliberate Differentiation by Design: Strategies for Generating Valuable Intellectual Property
Author(s) -
Cohen Joshua L.
Publication year - 2011
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/j.1948-7169.2011.00157.x
Subject(s) - intellectual property , property (philosophy) , business , computer science , architectural engineering , engineering , epistemology , philosophy , operating system
Important differentiators share one important attribute—they satisfy consumer demand better than others—and protecting them legally is of critical importance.