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Working as One: Creative Teams and Outside Agencies
Author(s) -
Bethge Beverly,
Faust William
Publication year - 2011
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/j.1948-7169.2011.00136.x
Subject(s) - agency (philosophy) , competition (biology) , proposition , public relations , business , marketing , psychology , management , knowledge management , political science , sociology , computer science , economics , ecology , social science , philosophy , epistemology , biology
Too often, the relationship between in‐house creative team and outside design agency is one of mistrust, competition, and anxiety. But this can be avoided, to the betterment of both. Here are seven best practices to make your collaboration a win‐win proposition.