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How Design Can Improve Firm Performance
Author(s) -
Gemser Gerda,
Candi Marina,
van den Ende Jan
Publication year - 2011
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/j.1948-7169.2011.00128.x
Subject(s) - experiential learning , association (psychology) , marketing , business , engineering management , computer science , knowledge management , engineering , management science , psychology , mathematics education , psychotherapist
Is design more effective when designers are given greater freedom? Does it help to combine experiential design with functional design? And what kind of study will give you those answers? The Association of Dutch Designers and two Dutch universities collaborated on a survey of 163 Dutch firms in an attempt to find out.