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Stepping Up: Design Thinking Has Uncovered Real Opportunities
Author(s) -
McCullagh Kevin
Publication year - 2010
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/j.1948-7169.2010.00076.x
Subject(s) - design thinking , architectural engineering , systems thinking , engineering , computer science , engineering ethics , engineering management , operations management , human–computer interaction , artificial intelligence
Here's some cold water for that hot topic: Why is design thinking such a hit with executives, yet leaves so many designers shrugging? Does the demand for design thinking actually represent more of an opportunity than the thinking itself?