Premium
Meet the New Hybrid Designers
Author(s) -
Eckersley Michael,
Alexis Jeremy
Publication year - 2010
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/j.1948-7169.2010.00065.x
Subject(s) - focus (optics) , engineering , marketing , engineering management , business , computer science , architectural engineering , engineering ethics , optics , physics
Many of them have changed careers, or the focus of their careers, and have arrived at graduate design programs from a background very different from that of traditional designers. They're likely to add a different flavor to the design mix—and bring a considerable amount of business acumen, as well.